Consumers may be complaining about the MyFord Touch system, but that hasn’t dissuaded CEO Alan Mulally from continuing to focus on in-vehicle electronics as a key way to connect with buyers.
As he told Automotive News, “We want to move to the place where you have this enduring relationship with your Ford store just like your Apple store.”
Sounds like the car company wants to sell you the hardware and a lot of software that goes with it in the future. That being said, on the Sync side, Ford announced it sold over 5 million vehicles with that system in the last five years.
Echoing the CEO, Chief Technology Officer Paul Mascarenas noted, “The car is a rich source of real-time data and when combined with the processing power available in the cloud, it could become the smartest device you will ever own.”