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The Honda Civic was hammered in a recent Consumer Reports review.
Credit: Wikipedia.

It’s a very interesting time for carmakers.

General automotive technology has reached a high level of quality, making for a very level playing field. There are so many fine vehicles at practically every price point that consumers’ buying decisions are less determined by traditional criteria.

It even has Autoblog wondering about its role in the decision-making process for shoppers.

Bloomberg reports that people basically ignored Consumer Reports’ negative review of the new Honda Civic and bought nearly a quarter-million cars through September, putting it back in position to take over the top spot in the compact car segment from Toyota and GM.

What do you think, is the automotive press relevant anymore?

Read more about the press being completely irrelevant!

Check out the full Autoblog story here and the Bloomberg story here.