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The Honda Civic was hammered in a recent Consumer Reports review.
Credit: Wikipedia.

It’s a very interesting time for carmakers.

General automotive technology has reached a high level of quality, making for a very level playing field. There are so many fine vehicles at practically every price point that consumers’ buying decisions are less determined by traditional criteria.

It even has Autoblog wondering about its role in the decision-making process for shoppers.

Bloomberg reports that people basically ignored Consumer Reports’ negative review of the new Honda Civic and bought nearly a quarter-million cars through September, putting it back in position to take over the top spot in the compact car segment from Toyota and GM.

What do you think, is the automotive press relevant anymore?

Read more about the press being completely irrelevant!

Check out the full Autoblog story here and the Bloomberg story here.

The P4/5
Credit: Wikipedia

We love the automotive aftermarket, but compared to James Glickenhaus we’re pretty lame with our little mods and custom touches.

If you’ve been following his exploits on his website or his Facebook page, then you know about his project to improve upon Ferrari with his P4/5 Competizione (which at one point had an approved Ferrari badge that was later removed upon request).

This one-of-a-kind “Ferrari” finished first in its class at the 24 Hours of Nurburgring and could’ve been the most expensive car on the planet if Glickenhaus had taken the $40-million offer to sell it to a Saudi royal family member.

Watch the Bloomberg profile about a true car guy. Amazing what you can do with unparalleled passion and a very large bank account.

Boy, we wish we had his bank account!

The rough ridin’ 15-minute spot also follows Glickenhaus’ transformation from film director to money manager — and eventually to Ferrari collector and the great mind behind the P4/5.

Read more full coverage from Bloomberg below:

Bloomberg Takes a Ride With James Glickenhaus in the P4/5

The iPhone 5.
Credit: Wikipedia.

That’s right, Apple sold a “disappointing” 5 million iPhones over the weekend.

It did, however, garner mostly positive reviews for its latest iteration. Of course, the switch from Google Maps to its proprietary app utilizing map data from TomTom and OpenStreetMap has been the focal point for a lot of the negative criticism that’s out there from technology gadget reviewers.

“Apple believes that they can deliver a better experience for customers than Google,” said Sarah Rotman Epps, an analyst at Forrester Research, told Bloomberg. “But in the short term, Google has a better mapping application, and iPhone customers will suffer.”

YouTube has also been dropped from the suite of apps on the phone — so clearly the rivalry is on between these tech giants. Put up your dukes!!!!

Apple’s rivalry with Google was born after the search giant rolled out the Android mobile operating system, which runs smartphones from manufacturers like HTC Corp. and Samsung — all of which compete with the iPhone. Android is now the most popular smartphone software in the world to date.

As the mobile fight escalated, Google Chairman Eric Schmidt exited Apple’s board in 2009.

However things play out with the mobile giants’ turf war, Viper users are protected. However, you may have to be ready to change to an Android device, depending on who wins the mobile war.

Read more about the iPhone 5 release from Bloomberg below:

Apple Maps Lose Way With IPhone App Victim to Google Feud

This Gen Y-er seems happy about getting her new car — but would she rather just have Internet service and an iPad?

It’s a mobile world, but not the way the previous generation thinks.

The rise of our Internet culture combined with the decline in the economy are changing young buyers’ desire for machines that offer real mobility … the car! According to Bloomberg, in the last five years we’ve seen a six percent drop in sales among the 18-34 demo segment.

Even driver’s license numbers are down!

That’s crazy to us — as much as we love our computers and phones, our love for the automobile is hardly diminished.

With big auto companies such as Ford and Toyota fighting to get the attention of the 20- to 24-year-old age market, they have gone as far as to produce a line of cars that would appeal to this audience. Toyota created the Scion brand in hopes that these Generation Y buyers would buy in — but that hasn’t seemed to happen.

Instead these youngsters see a car as a secondary purchase, there is a greater need for a cellphone and personal computer, and clearly they will only settle for the top-of-the-line gadgets — like Jordan Wesolek, front-office worker from Chicago, who says he pays $300 a year for Internet service and is saving his extra cash for a $2,199 MacBook Pro. The cost of the computer, plus what he is paying monthly for Internet service, would easily make the payments for a vehicle — but that isn’t a priority for him.

So what do you think — could you make it without your beloved vehicle as long as you had your smartphone and other gadgets to replace it?

Check out the full article on the battle between 4G and V-8 from Bloomberg here:

Gen Y Eschewing V-8 for 4G Threatens Auto Demand: Cars