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The Honda Civic was hammered in a recent Consumer Reports review.
Credit: Wikipedia.

It’s a very interesting time for carmakers.

General automotive technology has reached a high level of quality, making for a very level playing field. There are so many fine vehicles at practically every price point that consumers’ buying decisions are less determined by traditional criteria.

It even has Autoblog wondering about its role in the decision-making process for shoppers.

Bloomberg reports that people basically ignored Consumer Reports’ negative review of the new Honda Civic and bought nearly a quarter-million cars through September, putting it back in position to take over the top spot in the compact car segment from Toyota and GM.

What do you think, is the automotive press relevant anymore?

Read more about the press being completely irrelevant!

Check out the full Autoblog story here and the Bloomberg story here.

Transportation tracking technologies, like all mobile communications and other technology, has made significant advancements in the past few years … BIG advancements.

The car you drive today is definitely NOT your father’s Oldsmobile, that brand being phased out in 2004 and then fading into history with GM’s 2009 bankruptcy reorganization. It’s all part of ongoing change and evolution.

Regardless of the kind of car you drive, classic or modern, if you’ve got Viper on board you know communication with your car today is already shockingly advanced — and only going to get even more so as the technology further evolves.

Nearly every new vehicle you’d drive off a lot today has some kind of built-in mobile infomatics, also called Telematics for managing information within the vehicle. Telematics systems are integrated within on-board electronics and can be supplemented with aftermarket devices for sharing information through smartphones, alarm monitoring systems, GPS navigation, crash notification, or insurance applications for reporting and rewarding good driving behavior.

If you’re a good driver, you can PROVE it, and your insurance company may give you a discounted rate for sharing your driving history, rather than a higher flat rate insurance that you pay now, whether you drive your car very much or not.

Check out this article from last week on techradar.com in the U.K. It’s predicting that all of us will be benefiting from Telematics or working with the technology in our cars in the very near future. This is the kind of technology that should help U.S. drivers receive incentives to drive more carefully and ultimately save money and save lives.

Insurance Telematics is already standard business practice in many countries, including Italy, Spain and the U.K. For claims investigations, having detailed crash data reported through the vehicle in real-time at the moment of the event saves considerable time and cost for insurers.

Those drivers willing to share this information can settle their claims more quickly and inexpensively, since the insurer can direct investigation and repairs immediately and more accurately apportion “blame” to specific drivers. It’s always the OTHER driver’s fault … the one driving the bright red Oldsmobile, right?

With Telematics on board, we’ll know for sure.

Rob Martin is a former D.C. lobbyist and executive of the national emergency dispatch and 9-1-1 associations, now a telematics advocate settled in sunny SoCal and leading North American Operations for Octo Telematics. Safe drivers can create the future of auto insurance! Read more at www.octousa.com.