Archives For new technology

This Gen Y-er seems happy about getting her new car — but would she rather just have Internet service and an iPad?

It’s a mobile world, but not the way the previous generation thinks.

The rise of our Internet culture combined with the decline in the economy are changing young buyers’ desire for machines that offer real mobility … the car! According to Bloomberg, in the last five years we’ve seen a six percent drop in sales among the 18-34 demo segment.

Even driver’s license numbers are down!

That’s crazy to us — as much as we love our computers and phones, our love for the automobile is hardly diminished.

With big auto companies such as Ford and Toyota fighting to get the attention of the 20- to 24-year-old age market, they have gone as far as to produce a line of cars that would appeal to this audience. Toyota created the Scion brand in hopes that these Generation Y buyers would buy in — but that hasn’t seemed to happen.

Instead these youngsters see a car as a secondary purchase, there is a greater need for a cellphone and personal computer, and clearly they will only settle for the top-of-the-line gadgets — like Jordan Wesolek, front-office worker from Chicago, who says he pays $300 a year for Internet service and is saving his extra cash for a $2,199 MacBook Pro. The cost of the computer, plus what he is paying monthly for Internet service, would easily make the payments for a vehicle — but that isn’t a priority for him.

So what do you think — could you make it without your beloved vehicle as long as you had your smartphone and other gadgets to replace it?

Check out the full article on the battle between 4G and V-8 from Bloomberg here:

Gen Y Eschewing V-8 for 4G Threatens Auto Demand: Cars

MQ-9 Reaper Drone, Credit: Wikimedia Commons.

Well, here’s a scary one.

The nerds at the University of Texas at Austin have successfully used a $1,000 GPS “spoofing” device to take over a flying, pilotless U.S. drone with an unencrypted GPS system.

See Fox News video here, and video from the researchers here.

Don’t forget, Iran has already claimed to have hijacked a U.S. spy drone by “spoofing” its GPS system.

According to a recent article from Examiner.com, the researchers’ $1,000 gizmo uses an even stronger signal than the one broadcast by satellites in outer space — tricking the drone into believing that it’s somewhere other than where it actually is.

Whoops!

After scoring an invite from the U.S. Department of Homeland Security, the researchers (led by a professor Todd Humphreys) showed reps from DHS and the FAA gathered at the White Sands Missile Range in New Mexico just how the “spoof” hijacking technology worked.

What with U.S. plans to deploy a large number of unmanned drones over the skies of the U.S., according to this piece in the The Washington Times, the revelation of this new technology is a little, um … disconcerting?

If you REALLY want to scare the tar out of yourself, check out some of the quotes from the Fox News piece:

“Spoofing a GPS receiver on a UAV is just another way of hijacking a plane,” the lead researcher, Todd Humphreys, told the network.

The Fox story also said that DHS officials are trying to control GPS interference with its “Patriot Watch” and “Patriot Shield” efforts — but the programs are poorly funded, in the early stages and targeted in the wrong places.

Weeeeell … that’s great.