An interesting article about the future of car manufacturing and production following the Chicago Auto Show.
We may all soon be driving cars that are increasingly built on shared platforms.
This revolution of the car business is being spear-headed by Volkswagen — which invested some $70 billion in its MQB program.
Other automakers are studying this and may follow suit. That’s because of the cost savings and increased profits are too much to ignore.
For instance, VW is expected to report a record profit of $30 billion from last year in part as a result of their new mega-platform strategy. This is great news for all the major automotive companies — but there is a huge potential downside if/when there’s a vehicle recall.
And what about consumers buying various models of cars and basically getting the same one their neighbor got but with a different badge and perhaps a wildly higher price tag?
Read more about Volkswagen’s “Holy Grail” from the Chicago Tribune here.